University of Southern California

Research

Communication and Information Sciences

Annenberg Inclusion Initiative

Annenberg Inclusion Initiative (AII) is a leading think tank dedicated to addressing issues of inequality in entertainment in order to define areas within the industry where diversity is needed.

Annenberg Research Network on International Communication

ARNIC studies the emergence of communication innovation, examines the attendant transformation of government policies and communication patterns, and analyzes the social and economic consequences.

Artificial Intelligence for Social Good

In USC Viterbi, over 50 faculty work on numerous areas within the field of AI, with an over-arching theme of AI for Social Good. Many groups and centers are studying AI for health, energy, sustainability, and privacy and security, and developing novel machine learning, machine vision, robotics, and natural language understanding methods.

Center for Artificial Intelligence in Society (CAIS)

The primary goal of the USC Center for Artificial Intelligence in Society is to develop, test, iterate, and demonstrate how AI can be used to tackle the most difficult societal problems. We believe that this can best be achieved by a genuine partnership between computer science, operations research, and social work.

Center for Cyber-Physical Systems and the Internet of Things (CCI)

CCI is a new center at the USC Viterbi School of Engineering, bringing together more than 35 faculty in Engineering with expertise spanning many disciplines such as networks, machine learning, data management, optimization, software and systems engineering, transportation, manufacturing, robotics, and cyber-security and 8 faculty at other Schools at USC.

Center for Digital Aging

USC Leonard Davis and its Center for Digital Aging aim to harness the power of social media and new technologies to help older adults, caregivers, and related businesses and services as well as empower older adults to use technology and understand its benefits and risks.

Center for Health Journalism

The Center for Health Journalism partners with newsrooms across America and helps journalists and community storytellers innovate, investigate and illuminate health challenges in their communities, serving as a catalyst for change.

Center for Public Relations (CPR)

The USC Center for Public Relations (CPR) is truly at the center of the fast-growing PR industry — connecting businesses, agencies, academics, and students. Our mission is to advance both the study and practice of public relations through research, education, and innovation.

Center for Third Space Thinking

The Center has developed a new, communications-driven methodology to frame and solve problems that helps organizations become more successful in today’s complex world. The Center offers a variety of custom leadership development, student education, and community engagement programs.

Center of Machine Learning (MaSCle)

Set at the University of Southern California, the USC Machine Learning Center, MaSCle for short, is a research lab dedicated to solving some of the world’s most significant problems via machine learning. MaSCle utilizes an interdisciplinary approach, with faculty from several schools across USC including the Viterbi School of Engineering, the Marshall School of Business, and the Dana and David Dornsife School of Letters, Arts, and Sciences.

Center on Communication Leadership and Policy

The Center on Communication Leadership & Policy sponsors research and organizes courses, programs, and symposia for scholars, students, and working professionals to prepare the next generation of leaders in a rapidly evolving media environment.

Change Making Media Lab

The mission of The Change Making Media Lab (CMML) is to foster positive social and environmental change by producing strategic high-impact cinema, television, multi-media visual imagery to inspire individuals, organizations, and communities into action. CMML also promotes research on effective media techniques and helping engaged community members leverage the power of the cinematic arts to achieve health, sustainability, and social justice.

Center for Human-Applied Reasoning and the Internet of Things (CHARIOT)

Established in 2016, CHARIOT is a collaboration between USC Rossier School of Education and USC Viterbi School of Engineering to revolutionize personal learning by combining cutting-edge cognitive science and education research with emerging technologies from the Internet of Things (IoT).

Entertainment Technology Center

The Entertainment Technology Center at the University of Southern California (ETC@USC) is a think tank and research center that brings together senior executives, innovators, thought leaders, and catalysts from the media, entertainment, consumer electronics, technology, and services industries along with the academic resources of the University of Southern California to explore and to act upon topics and issues related to the creation, distribution, and consumption of entertainment content.

Game Innovation Lab

We are the premier center for experimental game design research at USC. Founded in 2004, the lab is directed by Professor Tracy Fullerton. The mission of the lab is to pursue experimental design of games in cultural realms including art, science, politics and learning.

IMAX Immersive Media Lab

The objective of this lab is to carry out research in the area of immersive media, a new and emerging field of studies that considers the profound effects of the expansion and intensification of media formats and presentation.

Immersive Media Lab

The Immersive Media Lab is a mixed-reality incubator enabling students from all divisions of SCA to create interactive and cinematic mixed-reality content with mentorship from industry leaders.

Information Sciences Institute (ISI)

The Information Sciences Institute (ISI) is a world leader in research and development of advanced information processing, computer and communications technologies. Our work ranges from theoretical basic research, such as core engineering and computer science discovery, to applied research and development, such as design and modeling of innovative prototypes and devices.

Institute for Creative Technologies (ICT)

At the University of Southern California Institute for Creative Technologies (ICT), leaders in the artificial intelligence, graphics, virtual reality and narrative communities are working to advance immersive techniques and technologies to solve problems facing service members, students and society.

Institute for Diversity and Empowerment at Annenberg (IDEA)

The new Institute for Diversity and Empowerment at Annenberg (IDEA) furthers the USC Annenberg legacy of diversity and empowerment studies by framing an impressive cohort of acclaimed scholars, leading research, compelling courses, and impactful programs that allow students to examine the vast complexities of diversity, identity, and culture – across both the School of Communication and the School of Journalism.

Institute for Multimedia Literacy

Media Arts + Practice (MA+P) teaches students how to tell compelling stories, create engaging experiences and leverage the power of new and emerging tools in order to communicate effectively and ethically in a world of ubiquitous media.

Institute of Robotics and Intelligent Systems – Iris Computer Vision Lab

IRIS computer vision lab is a unit of USC’s School of Engineering. It was founded in 1986 and has been a major center of government- and industry-sponsored research in computer vision and machine learning.

Integrated Media Systems Center (IMSC)

The Integrated Media Systems Center (IMSC) blends the unique resources available across the University of Southern California and Los Angeles to create a world-class, multidisciplinary hub for exploration and discovery. We engage a diverse faculty with expertise in fundamental research areas critical to every aspect of data science and are closely connected to the domain experts applying these tools through our affiliated schools and organizations.

John C. Hench Division of Animation & Digital Arts Research Lab

Research at the John C. Hench Division of Animation & Digital Arts incorporates practice in organic and digital media ranging from works of metaphysical expression and perceptual experience, to the exploration of dreams and narrative storytelling, visualizing science.

Knight Digital Media Center

The KDMC is dedicated to increasing the flow of critical news and information by helping organizations and community leaders develop digital skills and strategies for the 21st Century. The Center provides training and resources in several formats including self-directed web-based learning modules, instructor-led virtual classes, as well as conferences and workshops throughout the country.

Machine and Process Intelligence (MPI) Center

The Machine and Process Intelligence (MPI) Center focuses on fundamental development of the next generation intelligent manufacturing and processing technologies at the levels of machine intelligence, process intelligence, systems intelligence, and decision-making intelligence.

Mobile and Environmental Media Lab

The Mobile and Environmental Media Lab is currently exploring location-specific mobile storytelling. This research investigates the idea of ambient storytelling and how the built environment can act as a storytelling entity that engages and interacts with people in specific spaces.

MxR Lab & MxR Studio

MxR at the University of Southern California explores techniques and technologies to improve the fluency of human-computer interactions and create visceral synthetic experiences.

Scalar Lab

The Scalar Lab explores new forms of scholarly publishing aimed at easing the current economic crisis faced by many university presses while also serving as a model for media-rich digital publication.

Situation Lab

The Situation Lab designs immersive and generative situations for the public good, for clients, and for kicks. Our research explores how playful systems, narrative, and environmental design can come together to shape the real world.

The Vertex Center

The Vertex Center will focus on the interworking of large-scale, heterogeneous systems with the ability to sense, communicate and control. The networks under design and analysis will be heterogeneous with respect to: complexity, cost, computational ability, size, actuation ability and energy resources. The Center exploits natural existing strengths in communications, networks and robotics as well as emerging strengths in data sciences.

World Building Institute

The World Building Institute is a cutting edge USC non-profit Organized Research Unit dedicated to the dissemination, education, and appreciation of the future of narrative media through World Building.

World Building Media Lab

Established in September 2012 at the University of Southern California’s famed School of Cinematic Arts, the World Building Media Lab has emphasized the power of using technology as a vehicle to enhance storytelling capabilities.