University of Southern California

Research

Communicating Your Research to the Media

Who Should Attend

All levels of faculty and postdocs interested in learning the tricks of the trade of communicating their research to the media and public.

Course Description

Learn about the importance of media and public relations and the tips for effective communication with the media during an interview. Tips on preparation, delivery and the possibility of raising the profile of your research with grant officers, scientific audiences and the general public. The course will focus on the art of translating one’s research for mainstream audience with accuracy and integrity.

Guest Speaker

Carl Marziali, Veteran Science Communicator & Former Director of Research Communications & Asst VP for Media Relations at USC

Brief Biography

Carl Marziali is press secretary for Mayor Eric Garcetti of Los Angeles, responsible for media coverage and outreach related to mayoral priorities including technology, sustainability, public safety and public works. Previously he was at USC for 11 years, most recently as assistant vice president for public and media relations at USC from 2010-15. He formed and directed the university’s first Research Communications unit, and led teams that won national awards in research news writing. He built a science writing career on master’s degrees in mathematics and English literature from the University of Chicago, and ran a communications practice for university clients for 10 years. He has worked as a print journalist and has reported radio features for the programs This American Life and Marketplace.

Length

One 1.5 hour session.

Next Course

January 25, 2017 | 9:00 – 10:30 AM | Location: University Park Campus (UPC), Doheny Memorial Library (DML), Room 240

Course Registration

To register, please RSVP at least one week prior to the first class via email, indicating the course(s) you are attending, to usccer@usc.edu.

For information about workshops, contact the office at 213-740-6709.