Global Branding Center

The Global Branding Center at the University of Southern California’s Marshall School of Business assists practitioners with managing global brands in the B2C and B2B markets. The GBC provides managers with thought leadership in how to build, strengthen and leverage brand admiration. The GBC offers practitioners its innovative management framework called the brand admiration management system. It describes the entire process of building, strengthening and leveraging brand admiration with the outcome of sustainable and efficient profit and growth.