Led by Dr. Robin Stevens, Health Equity and Media Collab (formerly HEMLab) started its journey at the University of Pennsylvania School of Nursing. We are now an interdisciplinary team housed in the University of Southern California Annenberg School for Communication and Journalism.
We tap into the vast wealth of data that social media provide to glean insights into lived experiences and health behaviors. The lessons we learn from users’ posts, shares, and networks are reflected in the interventions we design and implement.