The New Normal

The New Normal: Parents, Teens, and Mobile Devices Around the World is a multi-year research collaboration between USC Annenberg and Common Sense designed to advance cross-cultural exploration of family digital media engagement. This global mapping project has a unique and specific focus on parents and teens, the ways in which they are adopting and adapting to mobile devices in their lives, and how they see each other’s device use. As society observes the first generation of teens to grow up with a mobile device in their hands — and the first generation of parents to face unprecedented challenges in managing digital media in their own lives and the lives of their children — this project aims to spark a global conversation by introducing timely and relevant data from around the world.