University of Southern California

Research

Research Centers

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Brain & Creativity

The Brain and Creativity Institute works to gather new knowledge about the human emotions, decision-making, memory, and communication, from a neurological perspective, and apply this knowledge to the solution of problems in the biomedical and sociocultural arenas.

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Innovation

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Shaping the way movies sound

USC Cinematic Arts professor Tomlinson Holman is one of the inventors of THX, the standard for audio systems used in movie theaters worldwide.

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Announcements

Innovation and Entrepreneurship Memo

Services available that support innovation and entrepreneurship in the university: USC Stevens Center for Innovation is our technology transfer office, Incubate USC is USC’s portal to all university innovation and entrepreneurship programs, the DTLA Business Improvement District has launched an “Innovate LA” initiative to develop an innovation strategy to attract technology industries and startups into the downtown district. Full MEMO

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