Housed within USC’s School of Cinematic Arts, the Mobile and Environmental Media Lab’s design methodology straddles the cultures of visual storytelling, games, and interaction design. Accordingly, their work mashes together conceptual tools of storytelling (dramatic arc, character motivation, conflict, obstacles, and resolution) with the core concerns of game design (systems, procedures, constraints, objectives, resources, core mechanics). Their research has explored context- and location-specific mobile storytelling, interactive architecture, vehicular and environmental lifelogging, and automotive experience design.